Announcing our Series A of $7.5 million
from Falcon Edge’s Alpha Wave and others

Date - February 9, 2022

Our unique business model is empowering a behavioral shift in India from savings to investment and we plan to use this round of funding to penetrate deeper into the Indian market.

We have raised $7.5 million in Series A round of funding led by Alpha Wave Incubation (AWI). AWI is backed by ADQ’s venture platform, and managed by Alpha Wave Global (formerly known as Falcon Edge Capital). New investor Savrola Group and existing investors Venture Highway, Good Capital & Emphasis Ventures also participated in the round.

Client assets worth $450 million are currently being managed on our platform. With the latest round of funding, we plan to penetrate deeper into the Indian market as well as expand in international markets like the Middle East.

“For a long time, we have been known as a country of great savers but not great investors. However, we are seeing signs of a structural shift in the market, where investors want to manage their life’s savings through a diversified pool of products. Through our tech-enabled platform and holistic offering, we are well-positioned to lead this market shift,” says Aditya Agarwal, co-founder of

Of India’s total $15 trillion household savings, $9 trillion are owned by around 55 million affluent households. But institutional wealth management channels cater only to the top 300,000 households, leaving the remaining 99% with a need for professional wealth management services.

Penetration of wealth management products in India is still in single-digits (8% of total wealth) as compared to developed markets like the US (72% of total wealth) and China (44% of total wealth). A shifting investing pattern coupled with a lack of quality service providers, makes it a $20bn net revenue opportunity.

A lot of apps exist to buy financial products. But for significant investment decisions, investors still seek the assistance of independent wealth management professionals who can inform and handhold them while providing a breadth of financial products. Today, more than 1,500 such professionals across the country use our suite of web, mobile apps and 150+ financial products to focus on client needs and build their portfolios.

“Legacy institutions provide a poor client experience and have flawed incentive structures for wealth management professionals. We are changing the status quo with an ethos that believes in empowering these professionals rather than replacing them. With this fund-raise, we will be able to double down on our investments in technology and penetrate deeper into the Indian market,” says Prashant Gupta, co-founder of

“The company has grown 15x since the last fundraise. It is a unique platform which ensures that clients get unbiased recommendations and a wide choice of products through wealth professionals they trust,” says Rohan Malhotra, Managing Partner at Good Capital.

We offer our technology free of cost and earn only when a wealth management professional suggests a financial product from its marketplace. This fair business model frees them up to uncompromisingly focus on building and managing client relationships.

“We are excited to join Aditya and Prashant in their mission to bring Wealth Management to the masses by partnering with and empowering wealth management professionals. The combination of a highly diversified pool of investment opportunities and human assistance to cater to investors' needs is a significant driver of increasing penetration in the wealth management space. According to our research, the element of human assistance is a globally proven model which catalyzes healthy investment returns while deploying meaningful capital at scale. We were also very impressed with the fact that is able to demonstrate industry leading monetization metrics, unit economics, and retention rates,” says Anirudh Singh, Managing Director at Alpha Wave Incubation.