DLF edges higher after new Gurugram-based project records pre-launch sales of over Rs 7,200 crore

Spread across about 25 acres (about 10 hectares) in Sectors 76 and 77, Gurugram, this luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase.

This enclave will comprise 1,113 luxury residences across 7 towers, presenting 4 BHK apartments and penthouses. 'DLF Privana South? will be part of a larger development, DLF Privana? spread over approximately 116 acres in Sectors 76 and 77.

The project offers a majestic view of the verdant Aravalli Range and in the vicinity of the upcoming Safari Park spread over 10,000 acres.

Aakash Ohri, joint managing director and chief business officer, DLF Home Developers, said, ?DLF Privana South is the latest addition to our esteemed portfolio of luxury residences. The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury developments by DLF, delivering the highly aspirational DLF lifestyle.

To discourage bulk bookings, each buyer was allotted only one unit, with about 25% of the sales coming from Non-Resident Indians (NRIs), and a booking amount of Rs 50 lakhs, as opposed to the industry standard of Rs 10 lakhs.

We extend our heartfelt gratitude to patrons both in India and abroad for entrusting DLF's residential offerings. DLF Privana South will serve as an integral part of the integrated ecosystem, DLF Privana, spanning about 116 acres in the heart of Gurugram's Sector 76 and 77.

With this ecosystem, we envision transforming this part of the city into a thriving and bustling luxurious neighbourhood, mirroring the success we have achieved on Raghvendra Marg (formerly known as Golf Course Road) with DLF5.?

DLF is one of the oldest and largest real estate companies in India. It has a diverse asset portfolio across the real estate segment and is further expanding its presence across the country. The company has experience in developing real estate projects across business and customer segments.

The realty major?s consolidated net profit increased 30.55% to Rs 622.78 crore on 3.48% increase in revenue from operations to Rs 1,347.68 crore in Q2 FY24 over Q2 FY23.

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